Audi India, Mercedes-Benz India and BMW India have become some of the first brands to announce a hike in prices from the start of the new fiscal year. Both European carmakers have said that they will hike prices of their range of cars by up to 2 per cent, citing the fluctuating rupee and rising input costs as factors. Mercedes had previously said that it was considering hiking prices for its range of cars across all quarters of 2026 in a bid to offset the exchange rate fluctuations.
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This marks the second price hike for Mercedes-Benz and BMW in 2026, with the company having previously hiked prices on January 1, 2026. Meanwhile, this is Audi’s first price hike in the calendar year.
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In a statement, Mercedes-Benz India Vice President, Sales & Marketing Brendon Sissing said, “Starting April 1, we will be implementing a price correction of around 2 per cent across our portfolio. This decision is largely driven by continued forex volatility, particularly the sustained depreciation of the rupee against the euro, along with rising input costs. While we always strive to absorb cost pressures, some price adjustments become necessary to maintain business sustainability.”
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In a similarly worded statement, Audi India Brand Director Balbir Singh Dhillon said, “Due to recent rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2 per cent effective from April 01, 2026. We remain committed to minimising the impact of the price hike on our customers.”
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Hardeep Singh Brar, President and CEO, BMW Group India, also cited the same reasons in his statement. He said that the “escalating logistics and material costs alongside a depreciating rupee” necessitated the price hike, which will affect both locally assembled and CBU import vehicles. Sister concern, Mini, will also be affected.
Price hikes aside, Mercedes-Benz is set to have another busy year in India in 2026, with the company having confirmed the launch of 12 new or updated models in the Indian market. The carmaker has already launched new variants of the Maybach GLS and EQS SUV so far, with the all-electric CLA sedan set to arrive next year.
BMW too is set for a busy year with plans in place to introduce a range of all-new or updated models across its portfolio. The carmaker recently brought the limited-run M2 CS to the Indian market. Audi, meanwhile, recently launched its first new model for the Indian market, the SQ8.
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